“WORLD CUP EFFECT” SURPASSES EXPECTED GROWTH RATE ON TELEVISIONS
Electronics & Telecom
With an absolute number of almost €200 Mio, the CE business managed to end this quarter with a growth rate of 5%!
The greatest part of this growth came from the television market, which pushed the boundaries by closing this quarter with a growth of 30%!
It is obvious that events like the world cup had a very positive effect on television sales, but if, on top of that, your national team beats Brazil and England (2 times) and manages to end third for the first time in history, then you get this kind of numbers!
And, of course, the TV-mount business benefits from the booming television market, growing 11% in value and almost 7% in volume.
The Audio Home Systems category is performing surprisingly badly; it ended this quarter with a downturn of -6% in value. The biggest culprit for this fallback is the Smart Audio group, which suffered from a fast declining average selling price. There is also the introduction of the Smart Assistant Speakers. Growth here is quite slow, due to some unavailable features and no Dutch language.